We’ve all seen them, interacted with them, and shared their content. But have you ever wondered what makes these marketing professionals so successful? What is it about the habits, personality, and skill of a successful social media marketer that sets them apart? Is it their social media savvy, intellect, drive, and passion? Or maybe their willingness to keep pushing forward, even amidst setbacks? While social media success can feel mysterious and elusive, it’s attainable for anyone. All you have to do it take a look at the tweets and posts of successful marketers to gain an understanding into the traits that define them. Hardworking Diligent Focused Flexible And above all else, each one is consistent in their social media marketing efforts. Beyond that, they’ve committed to incorporating a few basic rules of thumb. These are essential principles that guide their decisions, conversations, and strategy. If you’re ready to put your social media into overdrive and learn from those that are succeeding every day at social media, keep reading. I promise what I have to share isn’t rocket science, but it will make a radical difference in how you ignite, inspire, and engage your audience. Essential Principles Every Successful Social Media Marketer Follows Now, before we dive into the principles, lets first evaluate your own use of social media. Are you using it to: Make a bigger impact on your audience? Create lasting connections? Build trust? Generate revenue? Grow your business? The opportunities are endless, but only when you know the WHY behind everything you do. That’s one big secret many social media marketers won’t reveal. That once they slowed down, looked inside their business, and got crystal clear about the W’s of social media, everything finally came together. Identify the W’s: Why you’re using social media What you want to achieve with social media When you’ll use social media Who you’re speaking with on social media Because then and only then is when you can strategically build your empire with the help of social media. Below are a few simple principles that every successful marketer knows and follows daily. And the good news? You can too! 1. Honesty is the BEST Policy Be honest in all of your online interactions. Whether you’re promoting a client project or tweeting a corporate partnership, always, always, always tell the truth! If you’re upfront and clear about your intentions, you’ll never need to worry about covering your backside. 2. Treat Others with Respect Your social media followers and fans want to know that they’re important to you. They also want to know that you respect their opinion. While it might differ from yours, they deserve your respect. Let them know that you value their insight, opinion, and feedback. Take the time to respond. Successful marketers know that if you can give people what they want, they will provide you with what you need. 3. Make a Great 1st Impression…Every Time While Gary Vaynerchuck might have the luxury of a fumbled first impression, most of us do not. People are fickle, judgmental creatures. That means you only have one chance to make a great first impression. Showing up on social media as unkempt, scattered and downright unprofessional is not the message you want to send. 4. Stay Present in ALL Conversations We all have one favorite topic – us. We love to talk about our lives, dreams, goals, and plans. What we don’t like is when someone ignores or discounts what we have to say. Stay present in your social media conversations. Ask questions and show your interest. There’s no greater gift to give someone than your undivided attention. 5. Make Everything Relevant Social media fans and followers want to know you get them. They want to know that you’ve taken the time to understand who they are and share content that’s specific to their needs. Be clear, concise and quick to solve the problems of anyone connected to you. Your fans will thank you and your followers will cheer you for quality content that hits its mark every time. 6. Ditch the Negativity As the saying goes, you attract more bees with honey than with vinegar. Working on your demeanor and communication skills will go a long way to improving your results. People will remember that you were a pleasure to interact with if you provide a ray of sunshine in their otherwise dreary day. People are attracted to cheerful people. Be that person. 7. Enthusiastically Share Other People’s Content Enthusiasm is not overrated hype; it is undeniably one of the most important tools in any marketers toolbelt — and it’s FREE! Pair that enthusiasm with the power of giving and you have a win-win scenario. Take a cue from successful social media marketers and enthusiastically share other people’s content. 8. Stay Focused As social media continues to evolve at a lightning pace, it’s easy to let goals get derailed. Don’t let the latest and greatest pull your focus away from why you’re using social media in the first place. Know what you’re looking to achieve and stay the course, no matter what. 9. Create a Transparent Brand Fans and followers are equipped with a built-in “BS” meter. If they sense something isn’t quite right, you’ll run into one problem after another. Trust is built over time and through actions as well as words. Proving that you are trustworthy and reliable through a transparent and open brand is an important factor in a sustainable and mutually beneficial relationship. 10. Pay it Forward Successful social media marketers know that part of their success is due to their willingness to pay it forward. They’ve tasted success and have no problem sharing it with others. Whether it’s passing along a tip, words of wisdom or an introduction — take time daily to pay what you can forward. 11. Find Balance As Ann Tran says, the key to successfully balancing a robust and happy life with daily social media activity is being smart with your priorities. Find time to step away from the computer. For one it’s unhealthy to work non-stop. Secondly, it’s a creativity killer. Believe me, I know. Final Thoughts Like many things in life, there is no one-size fits all solution to social media success. It’s up to you to test
Social Media Trends That Will Impact 2018
Social media has transformed the architecture of business and entertainment as we know it. Just like technology, it evolves every day that keeping up with it seems impossible. However, social media’s presence becomes more and more ubiquitous that social marketing is becoming a crucial part of businesses. It is then essential to anticipate and play with these trends as they’re happening. Doing so can get you a head start to reach more audience that can give you and your business that success. There are many players in the social media scene, Facebook, YouTube, Snapchat and Reddit just to name a few of the giants. And according to Statista, there are about 2.46 billion social media users in 2017. This number is projected to cross the 2.7 billion mark by 2019 with the increased number of users. The rise of both social media users and platforms will bring about major facelifts these coming years. So whether you’re a business owner looking for social media presence or just a passive Facebook browser, below are the top social media trends that can guide you in 2018. 1. Rise in Social Media Video From pre-recorded video to live streaming, video content has been growing popular over the years and will continue to do so in the coming years. Video popularity is evident with Instagram Stories raking in 200 million users just a year from its launch. The successful launch of Facebook Watch and Live further supports this. Even LinkedIn has been adding video to their business platform and is planning to roll out video advertisements. As videos have been shown to bring in higher engagement from the audience, it is becoming a valuable format for brands’ social media marketing strategy- especially mobile video. Having the ability to tie video to your written content, repurpose and repost it on other platforms will be a critical strategy in 2018. 2. Focus on Generation Z Generation Z makes up nearly 26 percent of the population and is steadily growing. As Gen Z are starting to enter the labor force and increase their buying power, it’s no question that social marketing will shift more of their focus on them. A study conducted by Goldman Sachs showed that for most organizations, Gen Z are more valuable than millennials. Just like with millennials, social media needs to discover how to build trust and loyalty with Gen Zs. This shift will see significant investment on Instagram, Snapchat and other social media platforms loved by the Generation Z. 3. Content personalization You might have experienced unsubscribing from an email subscription because of getting too many emails, not of your interests. Or you scrolled past your news feed content since that topic doesn’t concern you. Well, a robust content personalization might just stop you from clicking that unsubscribe button in the future. This might also make you stop, read and comment on that news the next time you’re scrolling through your social media feed. Business and marketers continue to acknowledge the importance of content that connects with their audience and consumers. Content personalization means delivering content not just to anyone but a particular engaged audience. And as personalization is becoming a trend in content marketing, social media platforms will ramp up their analytics tools to cater to this need and become more valuable to brands. #Content personalization means delivering content not just to anyone but a particular engaged #audience via @nifinetCLICK TO TWEET 4. Brand participation in Social Media Messaging Platform Other than content personalization, brands will aim to come close and personal with their audience. And as over 2.5 billion users are in messaging platforms globally, brands will not pass the chance to utilize this to connect with their consumers. This 2018, expect brands to invest more time and money on Messaging platforms like Messenger, WhatsApp, and Kik. This personal shopping experience will be made possible by chatbots, voice assistants, and artificial intelligence. Engaging in the social media platform will also mean faster and easier customer service, a win-win situation for both consumers and businesses. 5. Higher investment in influencer marketing In the digital world, influencers can be anyone. Everyone has the power to convey a message and influence an audience. This 2018, you might be able to see more of your favorite YouTubers promoting a brand or becoming brand ambassadors. A report shows that 90 percent of marketers who use influencer marketing strategy believe it is successful. More and more brands like North Face and Rolex are using this approach to connect and build with their audiences. This year, expect brands to adapt influencer marketing to tap markets that tend to ignore traditional strategies. Expect #brands to adapt #influencer #marketing to tap markets that tend to ignore traditional strategies via @nifinetCLICK TO TWEET 6. Rise of social virtual reality and augmented reality This year, expect social media platforms to evolve past 2D with the introduction of Facebook Spaces. Facebook Spaces lets users connect through virtual reality using Facebook’s very own Oculus Rift. This will provide an immersive, more engaging experience for the users. This can also be a game changer for brands. Instead of having a physical store, virtual reality can deliver a fully-equipped shopping experience to consumers just on their phones. And social media platforms are an excellent way to start this. Augmented reality will also take video to the next level this 2018, from Snapchat’s dancing hot dog with 1.5 billion views to how BMW’s X2 will look like in your garage. It’s worth investing in such technology as smartphones incorporate new features and give the ability to support augmented reality. This will open up opportunities for brands to provide unique and immersive experiences for the user. 7. Rethinking major social media As social media competition grows fiercer each year, some social media platforms will rethink how they operate to keep up with the competition. Twitter will likely have a significant revamp after it failed to increase its followers and lost its access to streaming NFL games to Amazon in 2017. Snapchat will redesign its interface as it remained
5 Reasons You Need an Online Web Presence Now
Having an online web presence in 2022 can never be overlooked. You cannot simply ignore the power of the internet to grow your business, get more leads and open you to unlimited possibilities. The number of connected devices to the Internet has doubled within the last 5 years which translates to massive growth in Internet users. The web, which is a subset of the Internet is a place where online users interact and share information. Websites and blogs are popular channels of sharing information and this is why companies and Startups are seriously using various web platforms to increase their revenue and create awareness for their brands. Below are five reasons why you need an online presence: 1. To showcase & create awareness for your business- A website gives you the medium to advertise your goods and services to the online public. No business exists without needing some form of publicity whatsoever because you cannot afford to operate in a vacuum, hence the need to create awareness for your business. 2. To promote your good and services and increase online sales- Online advertising is the process through which you promote and advertise goods and services with the aid of the Internet. This takes various forms like search engine marketing, sponsored ads on other websites or on your own website. You can also use email to promote services to users who may need them. 3. To interact and get insightful feedback from potential customers– Communication used to be a one-way thing with other forms of advertising (you give out the information and you don’t get feedback), but with digital channels, you can expect instant feedback from your target audience through forums, discussions groups, surveys and online forms. These are very important to help you identify their needs and understand how to serve your market better. 4. To serve as a sales funnel for all your online marketing efforts– To generate leads and get prospects using the online medium is to have a personal platform where all who find your adverts or services online would come to buy from you or make sales inquiries. This could come in form of a website, a blog or a social media page. Your marketing efforts have to be channeled at creating the awareness of what you are selling and then directing interested individuals to where you have your online asset. 5. To reach a wider online audience– When you open a store or business, your target is actually buyers that are within your locality so your business has limited exposure to geography. With an online presence, you can create unlimited exposure of your products without no physical barrier or limitation. This expands your reach and increases your reach for more customers. Do you see why you need an online presence now? If you want to make the decision, then contact us on +2348062657675 or request a quote now.